Raising investment is one of the most demanding things you'll do as a founder.

Not just strategically. Personally.

The reality of the raise.

You're in pursuit of something you believe in completely. And yet.

The duality is real. Ambitious and overwhelmed. Convicted and uncertain. Energised and exhausted - sometimes in the same conversation.

Raising for the first time asks more of you than almost anything else you've done so far. It demands clarity of thinking, strength of narrative and the emotional resilience to keep going in the face of uncertainty.

And it doesn't end when the money lands. What your business demands of you post-raise changes. The pressure shifts. The stakes feel different. What got you here won't always get you there.

This is a motivated performance moment. How you think about it - and how you think about yourself within it - shapes everything about how you move through it.

  • "Working with Sarah has been a transformative decision. I genuinely don't believe my first round would have closed as efficiently as it did without Sarah's guidance".

  • "Sarah provided my and my cofounder with so many amazing tips and strategies to smash our raise. The type of insights you only get from having raised investment yourself".

  • "Working with Sarah has been invaluable - not just for our investment strategy, but as a space to step back and reflect".

How I work with Impact Founders

Both routes built on the same belief - that the right support at the right moment changes everything.

121 Investment Strategy Coaching.

Three slots per quarter - deliberately limited so the work gets the focus it deserves. This is coaching for the raise as a high performance moment. Helping you think more clearly, build your case with conviction and navigate the emotional and strategic demands of raising for the first time.

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Five years of impact investment experience distilled into a practical toolkit for founders navigating their first raise. Worksheets, frameworks and tools to help you think more clearly, build your case and approach investors with confidence. £49.

Raise Ready: The Resource Library

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121 Coaching: how it works.

  • 1. Application

    A short application to help me understand where you are in your raise journey, what you're navigating and whether this is the right moment to work together.

  • 2. Discovery Call

    A free, no-obligation 45-minute call to meet properly, answer your questions and decide together whether to move forward.

  • 3. Set up

    Before we begin, we get everything in place - agreements, a shared folder for resources and a WhatsApp thread for between-session support and accountability.

  • 4. The Coaching Sessions

    Six hours of coaching over three months, shaped around you and your raise. Whether that's fortnightly 60-minute sessions, a 90-minute deep dive followed by a 30-minute check-in, or a structure that fits the rhythm of your raise.

  • 5. The Close

    Plus a curated resource pack to help you navigate what comes next. Because what your business demands of you post-raise changes.

About me and the work we’ll do together.

I take on three impact founder coaching clients per quarter.

My work is not introduction brokering. It's not a matchmaking service.

It's coaching - helping you think more clearly, build your case with conviction and approach the raise as the high performance moment it is.

I bring five years of experience at the intersection of impact and investment. I've raised £750k myself. I've coached founders who've collectively raised approximately £5m in early stage capital. I've held FCA regulated Director responsibilities in a fintech built to direct capital to underrepresented founders. I’m also an investor in two impact-focused businesses and their founders.

I know this terrain from the inside.

What the work covers:

  • Investment readiness - are you and your business ready for the raise?

  • Narrative and storytelling - can you make the case compellingly and authentically?

  • Investor strategy - who, when, how and in what order

  • The emotional and psychological load of the raise - and how to carry it well

  • Post-raise — consolidating the learning and preparing for what comes next

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  • "Sarah's approach has meant we've created an investment approach we're confident in and we're delivering"

  • "Working with Sarah has boosted my confidence dramatically, helping me shift into a much more investment-ready mindset".

  • "Sarah expertly guided us through the whole process, from preparing the materials to being incredibly strategic with investor outreach".

This is where Pursue, Pause, Pivot & Quit get real.

Pursue - building the case, backing yourself, keeping going with intention when the path isn't clear.

Pause - the most underrated part of any raise. Strategically building in space to reflect, recalibrate and consolidate learning. Before, during and after.

Pivot - when the strategy needs to shift. When the market says something different to what you expected. When the terms aren't right. When the timing isn't right.

Quit - if the raise doesn't happen, that's not the end of the story. But how you process it, learn from it and decide what comes next matters enormously. Quitting a raise strategy without it destroying your conviction is a skill.

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  • "Game-changing - for our business and our raise"

  • "Sarah's feedback on our deck was invaluable: structure, messaging, CTA's. Her feedback was extensive and meant a step-change in the quality of our deck".

Three slots. One quarter.

If this feels like the right moment:

Apply here →