Sarah King Sarah King

Raising investment without a strategy is like looking for an ATM in a City you don’t know (without any tech to help you).

Imagine this.

You’re in a city you don’t know. It’s late at night. Your phone battery is dead. No Google Maps. No familiar landmarks. You know you need cash  but beyond that, you’re just walking. Turning corners. Guessing. Hoping.

That’s what raising investment without a strategy can feel like.

Isolating. Overwhelming. Even scary.

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